The Logbook: Entry One

Welcome Aboard Boat Crew Co.

Every logbook starts with a first entry. This one marks the launch of Boat Crew Co.—a nautical apparel brand built for boaters, sailors, anglers, and anyone who knows the salt air and the pull of the sea.

Born on the docks of Southern California and shaped by years aboard ferries, water taxis, and high-speed catamarans bound for Catalina Island, Boat Crew Co. reflects the grit and camaraderie of life on the water. Our designs pay tribute to the vessels we work on, the harbors we call home, and the traditions that tie all mariners together.

Like any ship’s log, this space will track our journey. Some entries will announce new products—tees, hats, and gear from collections like our Logo line, the Locations series, the Vessels fleet, and the Tides & Tails catch. Others will share stories, maritime sayings, and behind-the-scenes looks at what inspires each design.

So consider this the first heading in a brand-new logbook: the bow is pointed forward, the engines are humming, and the horizon is wide open. We’re glad you’ve joined the crew.

Logged and sealed, Boat Crew Co.